Unlock the Champion Within!
Start where you are. Build what you want.
SAM Coaching is tailored specifically for the rodeo athlete, offering essential strategies to enhance focus, resilience, and performance.
The photo to the right is me at 17 with my high school barrel horse, Sam, at the Wyoming State Fair in Douglas in the summer of 1987. By the time I retired him, Sam had carried me to three National High School Finals Rodeos and the College National Finals my freshman year. The summer before this photo, he helped me with both the barrel racing and pole bending at the first Nevada International Invitational Rodeo (now referred to as Silver State) in 1986, securing the girls all-around.
SAM Coaching is named in his honor. When I rode Sam, I felt confident, focused, and capable of anything. Through my mindset coaching certification, I realized every athlete has a "Sam" - a place of confidence, trust, and peak performance. My work is about helping rodeo athletes learn the mental skills to find that place on purpose, in and out of the arena.
Unlock Your Peak Performance
Imagine entering the arena feeling unstoppable. Recall a moment when an athlete, perhaps someone you admire or follow, turned a game or event around in the final seconds. That's not just physical skill - it's a mastery of the mind. This is where mindset couching comes in, helping athletes like you harness the power of the present moment - the "zone" where everything clicks and peak performance happens.
What Mindset Coaching Offers You
While no one can guarantee victory in every competition, you will be equipped with the tools to bring out your best self in every performance.
Mindful competitors possess an extraordinary skill: they anchor themselves in the present moment, radiating confidence and focus. How do we achieve this? By unlocking the secrets of the brain. We delve into how the brain works, utilizing knowledge to enrich not just your athletic performance, but your daily life.
Your Coaching Intro
A simple first step to see if mindset coaching is a fit
Every athlete is introduced to the full set of SAM HABITS so they understand the complete mental performance system. From there, we don’t force a one-size-fits-all routine. Each athlete selects the tools that fit their goals, personality, schedule, and practice environment. A competitor hauling every weekend may use different strategies than one balancing school sports and rodeo, and that’s by design. The power is in learning all the skills, then intentionally building a simple, consistent routine they will actually use—because the best mental program is the one an athlete can stick with in real life and at the gate.
Testimonials
My original goal was to work exclusively with rodeo athletes, but I’ve had the opportunity to coach competitors from baseball, softball, volleyball, football, swimming, and even mounted shooting. That experience has reinforced a powerful truth: the mental skills we train—confidence, focus, emotional control, and resilience—apply to every arena and every sport. The tools are transferable, which is exactly what makes them so effective.
Books I Recommend
Coaching Insights
Atomic Habits
Soundtracks
The High 5 Habit
James Clear
Jon Acuff
Mel Robbins
Let's Get Started
Now that you've learned a little about me and what SAM Coaching is, let's get started on learning how the brain works and how you can make it work for you!
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